You may download a CSV file containing participant registration information. This data can be a valuable way to follow up with attendees and build longer-term relationships—when used thoughtfully and responsibly.
This guide explains best practices and policies for using event registration data before or after an event has taken place.
1. Understand what the registration data is (and isn’t)
Registration data reflects a specific moment: someone chose to attend this event.
Important context:
Participants registered to attend an Inland event—not to join unrelated mailing lists
Their data should be used in ways that are clearly connected to the event they attended and book and creative work of the host
Registration does not automatically equal broad marketing consent
How you use this data should align with reasonable participant expectations.
2. Use the data for relevant follow-up
Appropriate post-event uses include:
Sending a thank-you email
Sharing a replay, recording, or event resources
Providing links to materials referenced during the event
Notifying attendees about a closely related upcoming event
Follow-ups should feel like a continuation of the conversation—not a pivot to something unrelated.
3. Be careful when adding people to mailing lists
Registration data should not be treated as a blanket opt-in.
Best practices:
Do not automatically add participants to unrelated newsletters or marketing lists
Clearly explain what they’ll receive and how often
A simple “If you’d like to stay in touch…” invitation is usually both effective and respectful.
4. Segment and organize thoughtfully
Examples:
Tailor follow-ups for attendees vs. no-shows
Send different messages to first-time participants vs. returning ones
Keep event-specific tags so future outreach stays relevant
Smaller, targeted messages tend to perform better than broad reuse of the data.
5. Respect opt-outs and data preferences
Any communication sent using registration data should:
Include a clear way to unsubscribe
Honor opt-out requests promptly
Avoid re-adding people without explicit permission
If someone opts out, that choice should be respected across future communications.
6. Do not share or resell participant data
Important policy reminder:
Registration data from Inland events may not be sold, shared, or transferred to third parties
This includes publishers, sponsors, partners, or advertisers unless clearly disclosed and agreed to in advance
Participant trust is essential to the Inland ecosystem.
7. Store and handle data responsibly
You are responsible for how exported data is stored and used.
We recommend:
Keeping CSV files in secure locations
Limiting access to only those who need it
Deleting data that is no longer necessary
Good data hygiene protects both you and your audience.
8. Inland’s role and your responsibility
Inland provides tools to host events and export participant data. Hosts are responsible for:
Using registration data ethically and legally
Complying with applicable email and data-privacy laws
Communicating clearly and honestly with participants
If you’re ever unsure whether a use case is appropriate, err on the side of restraint.